Ben & Jerry’s ChunkFest 2011

Happening at the Promontory @ Marina Bay on 15th October 2pm to 10pm, Ben & Jerry’s Chunkfest returns with a record breaking 32 flavours including some which are not available here locally. There will be lots of carnival activities as well, so ice-cream lovers don’t forget to bring along your friends, families, kids, etc for a jolly good time!

  Ben & Jerry's ChunkFest Press Release (469.4 KiB, 2,875 hits)
Download to read the official press release and find out more information on the ChunkFest 2011!

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ChunkFest is back with a dollop of Fairness

Singapore, 19 September 2011 – Ben & Jerry’s ChunkFest, indubitably Singapore’s best loved ice cream extravaganza, returns this October 15th 2011, from 2pm till 10pm at the Promontory @ Marina Bay.

Ice cream moo-niacs will be delighted to learn that this year’s ChunkFest, we’ve packed in a record-breaking 32 extraordin-dairy flavours – including crowd pleasers not currently available in Singapore – and heaps of fun-tastic carnival activities. And to top it all off, we’ve added a dollop of Fairness to celebrate the sticky, gooey goodness of peace, love and ice cream.

Now into its fourth year, ChunkFest is the island’s signature ice cream festival, bringing friends and family together to celebrate peace, love and ice cream. Last year, ChunkFest attracted over 8,000 fans and served up thousands of scoops of udderly delightful ice cream.

Fairness is…
Sometimes, life simply isn’t fair… but that doesn’t mean you can’t try to make it better. And we’re going to try, by taking Ben & Jerry’s marquee feel-good event and doing some good. Better yet, we’re going to help others to do good! ChunkFest’s signature fun-packed, cow-nival atmosphere will serve as the platform for Fairness Partners– social-enterprises, charities and even corporations that champion an aspect of fairness – to promote and raise funds for their causes.

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FairBooths: Making room for Fairness
Do you have a fair-ly good idea for making a difference in the lives of others, but just don’t have the right space to do it? Ben & Jerry’s is giving away FairBooths atChunkFest for members of the public do something fair!

Log onto our ChunkFest app on Facebook and tell us what you want to do with the space and how it will help make Singapore a better, fairer place. The best ideas that reach us by 30th September will win a FairBooth, and the opportunity to make that idea happen.

“Ben & Jerry’s started out with the simple aim of making the best possible ice cream in the nicest possible way, and we want to really go back to those roots,” said Kenneth Lau, Ben & Jerry’s Brand Champion. “Being fair is a big part of who we are. There are so many people out there trying to make a difference – socially, economically and environmentally – and it seems only fair that we lend a hand and help them do good in their communities.”

ChunkFest 2011 will see the addition of new activities, as well as the return of old favourites. To keep up to date on what’s happening at ChunkFest, please visit www.facebook.com/benjerrysingapore.

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