If you are shopping at Redmart, you will see a banner notifying that they are selling fresh fruits, vegetables and dairy products. Previously Redmart only carries can and packed foods and groceries, surely the demand for fresh produce from customers has lead to this announcement.
Facing stiff competition from local megabrand which just launched their own online site a month ago, FairPrice is already selling a bigger range of fresh produce in comparison. Shoppers have to weigh in the convenience vs handpicked fresh produce factor but here’s a bigger question – What happens if shoppers receive bad or damaged fruits and vegetables? RedMart and FairPrice will need to ensure food quality and proper logistics, as well as juggling between settling disputes, risk of unsold expired inventory and returns.
RedMart range of fresh produce might be limited now but they have promised to increase the range within the next few months, only carrying the more commonly bought fruits and vegetables.
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