Hyundai latest marketing campaign uses cars to send a message to space

Message in a dessert

Just when you thought you have seen it all, here’s an ad that’s out of this world, literally. Hyundai latest mission wants to deliver a little girl’s message to her astronaut dad space, and boy have they got a plan.

So they decided to head down to Nevada dessert in United States and using 11 Hyundai Genesis tires grinding the message “Steph ♥s you!” in Stephanie’s handwriting. It was so big it went into the Guinness World Records for creating the largest tire track image and that Stephanie’s dad can take a picture from space a see the message clearly.

It worked and the message was well received, everyone goes home happy but will Hyundai sell enough Genesis to cover the investment costs for this fun project? Probably not.

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