Hyundai latest marketing campaign uses cars to send a message to space

Message in a dessert

Just when you thought you have seen it all, here’s an ad that’s out of this world, literally. Hyundai latest mission wants to deliver a little girl’s message to her astronaut dad space, and boy have they got a plan.

So they decided to head down to Nevada dessert in United States and using 11 Hyundai Genesis tires grinding the message “Steph ♥s you!” in Stephanie’s handwriting. It was so big it went into the Guinness World Records for creating the largest tire track image and that Stephanie’s dad can take a picture from space a see the message clearly.

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It worked and the message was well received, everyone goes home happy but will Hyundai sell enough Genesis to cover the investment costs for this fun project? Probably not.

hyundai-genesis

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