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Fairprice introduces Fragrance 43°N Japonica Rice from Jilin City

Sampling session available this and next weekend


Although it might be true that no Japonica rice can taste as good as the ones cultivated in Japan itself, here’s an alternative you might be interested to consider, especially if you have a budget.

Exclusively introduced by FairPrice, the Fragrance 43°N is a new premium Japonica rice that is cultivated in Jilin city knowned for its pristine environment. It is also one of the world’s only three known fertile Chernozemic belts or otherwise known as black soil rich in nutrients.

Priced at a promotional price of $10.80 and $21.50 for 2.5kg and 5kg packs from now till 28 January 2016, there are sampling sessions which you can attend at selected FairPrice outlets listed below:

Store LocationDate & Time
FairPrice Xtra AMK Hub15 - 17 January, 1pm to 8pm
22 - 24 January, 1pm to 8pm
FairPrice Xtra nex
FairPrice Finest Bukit Timah Plaza
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