You can pre-order Apple new iPhone 7 & 7 Plus on September 9

Comes in new jet-black glossy finish

New colours – Jet Black (Glossy) and Black (Matte)

No big surprises in Apple’s keynote event. Everything announced were in line with the leaked rumours, accurate almost to the dot.

The Cupertino tech company’s latest flagship smartphones are here – iPhone 7 and 7 Plus. No changes in the screen sizes, still being offered in 4.7-inch and the larger 5.5-inch on the plus. There’s are a couple of new colours and style, named Jet Black which comes in a glossy polish and Black, the matte finish similar to the rest.

The new iPhones are now water and dustproof with IP67 certification, which according to specs, means it is protected against the effect of immersion between 15cm and 1m. Functions wise, the phones come with force-sensitive, Taptic home button, improved retina display with wide colour gamut, and LTE advanced support. They come equipped with stereo speakers, first time ever on the iPhone, located on the top and bottom front face of the phone.

Cameras get a big upgrade  on both phones. iPhone 7 will have OIS stabilisation, quad LED true-tone flash, and flicker sensor. On the front, the megapixel is boosted to 7-megapixel HD with wide colour capture and auto image stabilisation. The iPhone 7 Plus gets a two-lens camera, one wide-angle and a telephoto which allows the user to magnify two times the image optically and up to ten times digitally. There’s a new portrait mode on the camera function to allow users to capture images with shallow depth of field or otherwise known as bokeh. Both phones also receive a new Apple ISP image chip to further optimise and process the photos before they get saved.

“Apple removes the audio jack on the new iPhones”

Powered by A10 quad-core processors, two of which are power-efficient chips, the new iPhones will be faster but without the expense of battery life. Simple tasks such as viewing emails or messages will utilise the low-power chips while playing graphic intensive will turn on the more powerful ones. Battery life is therefore lengthened, Apple claims the longest battery life in their iPhone history.


Apple’s new AirPods

The debut also brought along the death of the audio jack, iPhone 7 now relies on the lightning connector for digital audio. A new product is introduced in the process which essentially is a pair of compact wireless earphones which Apple calls AirPods. The pair each comes with a microphone and has optical infra-red sensors which play music only when they are in the ears. It also comes with a portable charging case which provides more than 24 hours of battery life.

The new iPhone 7 and 7 Plus will come pre-installed with iOS 10. They also come with double the capacity from 32GB to 256GB. iPhone 7 price starts at S$1,048 while the Plus model from S$1,248. They are available for pre-order on Apple Store Singapore starting this Friday, 9 September from 3:01pm onwards and will ship on 16 September the following week.

Pre-order from Apple
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