Amazon launches new Echo Look style assistant to help fix your wardrobe

Sale booster for Amazon Fashion?

Amazon’s new Echo Look

In case you haven’t heard, whatever’s in your wardrobe ain’t cutting it. For many, getting well-dressed might be the first problem of the day, deciding what and what not to wear.

Amazon’s Echo Look aims to get its users better dressed with a voice-controlled camera and an app that suggests which of your outfits are best, using advice from fashion specialists and the latest trends.

Echo Look is able to capture full-length photos and videos with its hands-free camera and built-in LED lights, letting users see themselves from every angle. Users can also build their personal lookbook and share photos.

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It is likely Echo Look will recommend new styles picked from Amazon Fashion through the app, a lucrative marketplace for online retailers.

Currently only available on an invitation basis, selected users will be able to purchase the Echo Look upon receiving an email from Amazon.

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