A leader in backstage beauty, Redken sets the hair trends for Fashion Weeks in New York,London, Milan and Paris. Redken products are guaranteed through salons only. Brandsfever is proud to offer a selected Redken Shampoos, Conditioners and Hair Care Sets at up to 50% off!
[DDET More about Redken (Click to expand description)]Redken (or “Redken 5th Avenue NYC”) is an American hair care brand owned by L’Oréal Group under the Professional Products division.
The company was founded in 1960 by hairdresser/chemist Jheri Redding and actress/model Paula Kent, thus the name, “Red-ken.” Redken pioneered the “Scientific Approach to Beauty,” and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.
In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc.
In 2007, Redken was named as one of the “Icons of the American Marketplace” together with 256 other American brands (out of 800 nominations).
Source: Redken on Wikipedia[/DDET]