IKEA Singapore prepares for Chinese New Year with ‘Legendary’ video ad

Festive battle of the mothers

With only a month to Chinese New Year, IKEA Singapore has already begun welcoming the celebrations, yesterday launching their CNY Limited Edition collection featuring dozens of festive tablewares and household products in prosperous red.

The popular Scandinavian chain has also prepared a short video clip, urging all to prepare for a legendary reunion. Indeed and in case you have forgotten, Chinese New Year lands on 8 & 9 February (Monday & Tuesday) this year.

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