EZ-Link’s new Gudetama Omamori Charm selling at $24.90 each now available at 7-Eleven stores

New Gudetama Omamori EZ-Charm now available

EZ-Link has just released another omamori charm today.

This isn’t the first time EZ-Link is selling an omamori charm. Earlier this year, they also released a Hello Kitty design at River Hongbao.

EZ-Link quietly released new Hello Kitty Omamori EZ-Charm at River Hongbao 2019

Omamoris are amulets that are commonly sold at Shinto shrines and Buddhist temples in Japan and are said to bring various forms of luck and protection.

Sanrio’s Gudetama

The new Omamori EZ-Charm features Gudetama in a half-broken egg-shell, decorated in a Japanese-style floral background.

It is priced at $24.90 each (no load value) and will be available progressively at more than twenty 7-Eleven outlets across Singapore (see list of locations below).

So cute.

Here are some photos of the charm IRL.

There are still lots of stocks at the 7-Eleven outlet at The Metropolis (41 Science Park Rd).

Since it is stocked progressively, you can still check for new stocks at various 7-Eleven outlets the next day even if it is sold out at the one you went today.

Here’s the list of 7-Eleven locations that will sell the new charm: