New SmartChoice brand of Daily Essentials exclusive to FairPrice available from S$1.35, doesn’t compromise on quality

Eggs, toilet rolls, diapers & more

Enjoy more savings with SmartChoice products exclusive at FairPrice supermarkets

Heading to FairPrice for your next grocery run? There’s a new brand of daily essentials you might want to check out.

SmartChoice Daily Essentials

The new SmartChoice brand exclusive to FairPrice supermarkets has items including toilet rolls, kitchen towels, adult diapers, eggs, picnic ham and more, all available at a low-pick up price.

Here’s a quick look at the items.

SmartChoice Bathroom Tissue ($3.30)

Each pack comes with 10 rolls of heavyweight 2-ply bathroom tissues that are both strong and absorbent.

SmartChoice Kitchen Towel ($3.05)

These strong and absorbent 2-ply kitchen towels are great for home and kitchen cleaning needs.


SmartChoice Adult Diapers (from $5.75)

Looking for affordable quality adult diapers? The new SmartChoice Adult Diaper features anti-bacterial and odour control properties, has tape tabs that can be refastened, a superior absorbent core, and wetness indicator.

Each pack comes with 10pc diapers.


They come in two sizes – Medium and Large.

SmartChoice Bleach 3.8L ($2.20)

Disinfect certain areas of your home or remove tough stains on white clothes with SmartChoice Bleach, an important essential in your cleaning arsenal.

Plus, that large 3.8-litre bottle will likely last for a very long time.


SmartChoice Picnic Ham ($4.25)

A product of Singapore, the SmartChoice Picnic Ham lets you enjoy your favourite sandwiches anytime.

Each pack weighs 500g.


SmartChoice Fresh Eggs (Check price in-store)

Last but not least, SmartChoice Fresh Eggs lets you discover new ways to enjoy eggs at home, whether it’s fried, scrambled, poached or boiled.

Available in a pack of 10.


Confirm worth it.

Here’s a quick comparison:

SmartChoiceNormal RSPOther BrandsNormal RSPSavings
Kitchen Towel 6 x 60 sheets$3.05Kitchen Towel 6 x 60 sheets$3.307.6%
Bleach 3.8L$2.20Bleach 3.8L$2.7520%
Bathroom Tissue 10s x 140g$3.30
($0.33 per roll of 140g)
Bathroom Tissue 10s x 180g$5.70
($0.44 per roll of 140g)
Picnic Ham 500g$4.25Picnic Ham 500g$4.506%
Adult Diapers (M)$5.75Adult Diapers (M)$6.5012%
Adult Diapers (L)$6.50Adult Diapers (L)$6.50For comparison

Available online

For those who prefer to shop online, selected SmartChoice brand items are also available on FairPrice Online.

Shop from FairPrice Online

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