Authentic Thai flavours land at FairPrice, thanks to a new partnership with Central Food Retail Group
FairPrice Group has deepened its collaboration with Thailand’s Central Food Retail Group (CFG), rolling out a wide range of new Thai food products at 87 FairPrice stores across Singapore.
This exciting initiative is part of the “I Love TH – Best of Thailand by Tops” campaign, designed to celebrate Singaporeans’ continued love for authentic Thai flavours.
A Taste of Thailand, Now Closer Than Ever
Running from now till 18 June 2025, the Thailand Fair brings a vibrant showcase of Thai snacks, condiments, and treats to local shelves.
Shoppers can now explore over 50 new items, including beloved Thai brands such as My Choice, Snacker, Tops, We Chips, and DeeJai. These items are sourced directly from CFG’s most popular product lines and private labels.
From crispy fruit chips and chocolate-coated coconut rolls to richly flavoured rice snacks and traditional biscuits, the range reflects Thailand’s diverse culinary identity.
Bringing Culture to the Aisles
The launch at FairPrice Xtra Nex featured more than just food. Traditional Thai dancers, a full tuk-tuk installation, and a welcoming ceremony with Thai and Singaporean representatives brought the spirit of Thailand alive in the heart of a supermarket. Shoppers were invited to sample Thai craft beers and discover snacks like coconut chocolate wafers, pineapple jam biscuits, and BBQ crispy corn sticks.
What’s In Store
Among the featured highlights:
- My Choice Coconut Wafer with Chocolate Filling
- My Choice Crispy Coconut Rolls with Chocolate Coating
- Tops Biscuits in collectible tins, including Chocolate Chip and Pineapple Jam flavours
- We Chips Spicy Garlic and Sour Cream snacks
- DeeJai Brown Rice Snacks
- Craft Thai beers and sauces, available for sampling at selected outlets
Shoppers can look out for prominent “I Love TH” displays and promotions at FairPrice Xtra, FairPrice Finest, and FairPrice supermarkets, as well as online.
A Celebration of Everyday Indulgence
With Thailand ranking among the top destinations for Singaporeans, the I Love TH campaign blends travel nostalgia with everyday indulgence. Whether it’s the comforting crunch of a mango chip or the richness of a chocolate-coated roll, the FairPrice–CFG partnership aims to make every bite a celebration.
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