Time’s Running Out: Experience Every Moment with Sony Days Mid-Year Promotion Till June 30

From the WH-1000XM6 to BRAVIA 8 II and Xperia 1 VII, here’s your last chance to grab these new introductions with exclusive perks from Sony islandwide

From now till 30 June 2025, the Sony Days Mid-Year Promotion is in full swing — but time is running out.

With just two weeks left, it’s your last chance to enjoy exclusive prices, bundle gifts, and hands-on roadshow experiences across Singapore.

New Launches and Exclusive Perks

Fans can discover the latest in Sony’s innovation — from premium audio to breakthrough camera gear, immersive home entertainment to mobile tech built for creators. What’s more, shoppers can enjoy a lineup of roadshows, pop-up demos, and even surprise giveaways!

Whether you’re looking to upgrade your tech essentials or want to explore new toys for creative expression, Sony Days is your best bet — but only until the end of June.

Here are some top picks:

Precision Meets Emotion in the Newest Alpha Gear

Sony pushes the limits of creativity with two new exciting additions to its G Master lens lineup:

• FE 50-150mm F2 GM (SEL50150GM)– the world’s first 150mm telephoto zoom lens with a constant F2 aperture, now priced at S$4,949 during Sony Days.
• FE 28-70mm F2 GM (SEL2870GM)– a compact and fast standard zoom lens perfect for video and stills, now retailing at S$4,069.

FE 50-150mm F2 GM

FE 28-70mm F2 GM

Both lenses offer stunning bokeh, exceptional sharpness, and quick autofocus, crafted for creators who demand both versatility and performance.

Pair either lens with the Alpha A7C II, Sony’s compact full-frame camera offering 33MP imaging with top-tier video features, now going for S$3,229 (usual price S$3,429).

Sony Alpha A7C II

Bonus: Buy any Sony camera and register your warranty to stand a chance to win a G Master lens worth up to S$4,000 — three winners will be selected.

Immerse Yourself in Sony’s New Visual World

For those seeking top-tier home entertainment, Sony’s new TVs offer unbeatable viewing:

• BRAVIA 8 II QD-OLED– available in 55″ and 65″, starting from S$3,699. Enjoy deep contrast and immersive Acoustic Surface Audio+.
• BRAVIA 5 Mini LED– go big with sizes up to 98”, starting from S$2,799, delivering stunning contrast and vivid detail with XR Backlight Master Drive.

BRAVIA 5 Mini LED TV

BRAVIA 8 II QD-OLED TV

Free Gifts: Every BRAVIA 8 II or BRAVIA 5 purchase comes with a free wall-mount and SONY PICTURE CORE access, adding extra value for your home cinema setup.

Pair your BRAVIA TV with the BRAVIA Theatre Bar 6, a 3.1.2 channel soundbar with wireless subwoofer and Dolby Atmos® audio, now priced at S$799 (usual price S$999).

BRAVIA Theatre Bar 6

Elevate Everyday Listening with the Sony’s Latest Audio Icons

WH-1000XM6 – The latest new flagship noise-cancelling headphones from Sony delivers studio-level sound and intelligent features, retailing at S$649.

• Launch Deal (9–30 June): Get S$50 offwith trade-in of any wireless headphones.

WH-1000XM6 Wireless Noise Cancelling Headphones

WF-C710N – Lightweight, water-resistant earbuds with Bluetooth multi-point and touch controls, the wireless earbuds are available in four colours including Glass Blue, now going for S$149 (usual price S$199).

WF-C710N Wireless Earbuds

Xperia 1 VII – The Phone That Thinks Like a Camera

The new Xperia 1 VII combines Alpha camera tech, BRAVIA visual power, and Walkman audio for the ultimate creator’s smartphone. Pre-order at S$1,989 during the promotion.

Free Gift Bundle:

• Complimentary phone case(worth S$50)
• Free WH-1000XM5headphones
• Or top up S$200 to get the brand-new WH-1000XM6 instead — exclusive at Sony Store

Win a G Master Lens Worth $4,000

Register your new Sony camera warranty right away and stand a chance to win a G Master lens valued at up to S$4,000. With three prizes up for grabs, it’s the perfect time to enhance your photography gear.

Pop-Up Roadshows and Creative Workshops — Happening Now

Don’t miss out — the final two weeks of Sony Days also features roadshows to take your shopping experience to the next level and score exclusive on-site perks as you master your senses with the best of Sony:

Wisma Atria and Parkway Parade
Step into these live roadshows for:

• Roadshow exclusive deals
• Hands-on demonstrations of Sony’s wide array of products
• Exciting Gachapon prizes with My Sony Rewards sign ups

Time Is Running Out

The clock’s ticking — these limited-time deals, gifts, and events all wrap up on Sunday, 30 June 2025.

Whether you’re chasing Sony’s latest gear, looking to experience its innovations hands-on, or just love a great deal — this is your last chance.

For more details, visit www.sony.com.sg/sonydays or follow Sony Singapore on Facebook, Instagram, and TikTok for updates.