Celebrate 31 Years of Sizzle with 1-for-1 Pepper Rice This 3 July
Pepper Lunch fans, it’s time to mark your calendars.
From Tokyo to Singapore, over 500 Pepper Lunch outlets across 17 countries will fire up their sizzling plates for the very first World Pepper Rice Day on 3 July 2025.
And to kick off this global celebration, the brand is dishing out a 1-for-1 deal on its iconic Beef Pepper Rice—a thank-you to fans who’ve been part of its 31-year journey.
Launched in 1994 in Tokyo, Pepper Lunch has grown into a beloved name in casual teppanyaki dining, recognised for its signature “magic plate”—a patented iron skillet that sears beef to perfection while you cook your own meal tableside.
The star of the show? The Beef Pepper Rice—a hearty mound of rice, thinly sliced beef, corn, scallions, and a generous shake of freshly ground black pepper, all sizzling on that hot plate. It’s a dish that lets you take control of the flavour, from mixing the rice to choosing your sauce.
Whether you’re in Jakarta, Sydney, or Los Angeles, Pepper Lunch outlets worldwide will join in the celebration.
In Singapore, the 1-for-1 offer will be available all day on 3 July at all Pepper Lunch restaurants islandwide.
The same promotion will also be offered at Pepper Lunch Express and Pepper Kitchen outlets, but is limited to the first 50 customers at each location.
Photo: Google Maps
What makes Pepper Lunch stand out isn’t just the food, but the interactive experience. Diners become the chef, mixing sauces, flipping beef, and crisping rice just the way they like it. And with quality ingredients sourced from the US and Australia, each dish is as fresh as it is flavourful.
With its sizzling plates and signature sauces—from Pepper Margarine to Garlic Soy and Honey Brown—the brand continues to innovate while staying true to its roots.
Celebrate World Pepper Rice Day this 3 July and share the sizzle with a friend.
This one-day 1-for-1 offer is your chance to savour the original, piping-hot Beef Pepper Rice—at half the price. Grab your plate, snap your shot, and be part of the global Pepper Lunch family.
Stay updated on the latest dining deals and news by joining our Telegram and WhatsApp channels for instant notifications on your mobile.