
Can’t wait till July? You don’t have to — LINE FRIENDS plates are already hitting shelves
Darlie fans are in for a delightful surprise — the LINE FRIENDS collaboration is officially coming soon.
This new collection brings LINE FRIENDS charm to your daily routine with a limited-edition set of four collectible plates, each featuring familiar faces like Brown, Sally, Cony, and Choco.

Photo: Great Deals Singapore
Bundled with specially marked packs of Darlie Double Action toothpaste, the promotion offers each plate — normally worth $18 — at no additional cost when you buy participating products.
Collect All 4 Plates – And Yes, They’re Already Here
Although the official launch date is listed as 1 July 2025, shelves at Sheng Siong supermarket in Junction Nine (Yishun) are already stocked with the full range. The plates, clearly visible in stores, come sealed with Darlie’s twin toothpaste packs and are displayed in neat rows for easy picking.

Photo: Great Deals Singapore
From Choco’s pink bow to Sally’s bright yellow finish, each plate is designed with a playful yet clean aesthetic that makes it both collectible and functional.

Photo: Great Deals Singapore

Photo: Great Deals Singapore
From Toothpaste to Tabletop Joy
This partnership goes beyond oral care — it taps into the growing love for practical lifestyle merch featuring well-loved characters. It’s the kind of campaign that makes you pause at the dental aisle not just for toothpaste, but for a mini serotonin boost.
The campaign also includes LINE FRIENDS tissue box covers, which will be available starting 1 September 2025.
For now, early birds at Junction 9 are getting first dibs — and they’re not wasting time. With displays already drawing attention, fans of LINE FRIENDS may want to swing by and check them out before stocks run out.
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