BreadTalk new #RememberingLKY bread suffers public backlash

Now isn't the best time...

Image source: The Straits Times

With many mourning the loss of our founding father, BreadTalk became an unlikely attention amidst the grieving nation after revealing their latest #RememberingLKY (李不开你 in Mandarin) bread to commemorate the life of Mr Lee Kuan Yew.

Word playing with the late Mr Lee’s surname character 李 that translates to ‘won’t leave you’ in English, many find the naming disrespectful and insensitive. Some are questioning if BreadTalk had the new bread in their sales plan even before Mr Lee Kuan Yew’s passing.

The new bread is said to be filled with gula-melaka, grated coconut and attap seed, costs $2 each and all proceeds from the sales will go to the Community Chest.

Also:  Here are 11 Singapore Airlines promo codes you can find when you play 'The Jumping Snowman' game

Update Thursday 26 March, 9:02am: BreadTalk has apologised on their Facebook page, stating they have ceased selling the bun and donated $30,000 to Community Chest directly.

© 2008-0267 HOWORKS. Reproduction without explicit permission is prohibited. All rights reserved. Great Deals Singapore™ and GDS™ are trademarks of HOWORKS.