FairPrice Revamps & Launches Online Grocery Store to Keep Up with Competition

Click and collect at stores or delivery to your doorstep


After the success of Redmart, it’s no surprise that FairPrice has decided to launch its own online grocery store. Announced today, their newly revamped website redirects to their online grocery site with tonnes of products. FairPrice is one of the major supermarket brands in Singapore so you shouldn’t be disappointed with the range they carry.

Logistically they have a slight advantage since they have stores islandwide and since they are also offering an optional “Click & Collect” service which allows you to pick up your online orders conveniently from selected FairPrice Xpress and Finest stores after 6pm. You can also choose to have your orders delivered to your doorstep from 3 different time slots.

FairPrice delivery charges $10.70 for orders below $60 and $7.49 for orders above $60, or an administrative charge of $3.21 applies if you choose the Click & Collect service. Redmart in comparison provides free delivery when you spend $75 and above, otherwise they charge a flat fee of $7.


[[perfectpullquote]]Gone are the days where you need to shop in physical stores for necessities[/[perfectpullquote]]

FairPrice is also taking the same approach as Redmart to lure new signups by offering $10 off first order with checkout code NEWUSER. On the web experience side of things, Redmart has a very well-optimized site, page loading times are pretty snappy taking less than 3 seconds on average. FairPrice new site on the other hand is less optimized with their site load times taking around 10 seconds on average and for some reason there’s a huge white space below the site (tested with the same issue on different browsers) though it doesn’t affect the shopping process.

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Gone are the days where you need to shop in physical stores for necessities with Redmart and FairPrice vying for your business online, not to say that doing grocery shopping can’t be fun but at times when you are too busy to do it, online grocery shopping services can sometimes come handy.

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