Gong Cha Singapore to be rebranded to LiHO, all 80 outlets to be renamed by June 5

Sayonara Gong Cha

Gong Cha Singapore rebrands to LiHO

Fans of the popular bubble tea franchise Gong Cha will be in for a surprise this week. That’s because Gong Cha will be rebranded to LiHO (哩喝), which roughly translates to “How are you?” in Hokkien.

According to a Straits Times interview with RTG Holdings General Manager Mr Rodney Tang, Gong Cha Singapore’s agreement had expired in 2016 and the new arrangement with the Taiwanese partners was more restrictive which lead to the decision to build LiHO from scratch.

This means LiHO has to seek new suppliers for its tea and ingredients, although Mr Tang says LiHO teas will be similar, if not better, than Gong Cha’s recipe. The company will also be introducing new drinks such as cheese tea and smoothies soon.

A quick search for Gong Cha Singapore Facebook page resulted in a broken link on the social media site and a new LiHO Singapore Facebook page has already been created a week ago.

Reposting from @rainraineeataway I can really see this as the next trend in Singapore – that white foam topping the…

Posted by LiHO Singapore on Sunday, 28 May 2017

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