Starbucks S’pore launching new SGAG & 10th Anniversary merch, has Off Track Game, Giant Bearista & more

Limited edition merchandise

Starbucks celebrating 10th birthday in S’pore with SGAG exclusive merch this Oct

Starbucks Singapore is celebrating its 10th anniversary in October and will be launching a bunch of exclusive merchandise in stores.

There’s also a special collaboration with Singaporean social media website SGAG.

Starbucks x SGAG

The new Starbucks x SGAG limited-edition merchandise comes in a Birthday Box which is given away to customers who spend $200 or more in a week between 5 and 25 October.

Inside the Birthday Box, fans will find these Starbucks and SGAG-themed items:

  • Starbucks x SGAG Off Track! Card Game
  • Starbucks x SGAG Tote Bag
  • Starbucks x SGAG Notebook
  • Starbucks x SGAG Plush Keychain

Some of the items will have SGAG’s famous catchphrase “KTHXBYE” printed on them.

Here’s a closer look at the items.

Weekly Member Exclusive Merchandise

Besides the SGAG collaboration, Starbucks will also be launching their own 10th Anniversary Collection merchandises which include Studded Cold Cups, Halloween Mugs, bags, and even a giant Bearista Plush.

These Studded Cold Cups comes with sparkly spiky designs, available at $39.90 each.

New Halloween Mugs with adorable feline faces available at $26.90 each.

There’s also a new collection of bags, totes, pouches and hip packs, made with waterproof paper-like material similar to Tyvek.

They are priced from $18.90 to $35.90.

A supersized Bearista plush which costs $169 each will also be available online for Starbucks Gold Members only.

More details coming soon.

The new anniversary and SGAG merchandises will be available starting from 5 October onwards.


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