Score limited edition MILO x adidas merch with your MILO fix—tees and pins up for grabs
In celebration of Singapore’s 60th birthday and MILO’s 75th year of energising generations here, Nestlé Singapore has partnered with adidas to launch limited edition tees and collectible pin that honour local culture and unity.
Aptly named the “WE CAN ONE” series, this exclusive drop is not available for sale—only redeemable through purchases of MILO beverages from 1 July to 10 August 2025, while stocks last.
A Collaboration Rooted in Local Identity
At the heart of this campaign is the uniquely Singaporean phrase “We Can One”—a rallying expression of resilience, unity, and the can-do spirit that MILO hopes to channel through this launch. The limited edition t-shirt, designed in partnership with adidas, is emblazoned with this slogan and features nostalgic MILO visuals that many here grew up with.
Redemption Made Easy—Here’s How It Works
There are two ways to redeem the merchandise, depending on where you shop:
In-Store Redemption (Tee Only)
- Spend: $60 on MILO Ready-To-Drink (packets, cans, or bottles)
- Where: FairPrice, Sheng Siong, Giant, Cold Storage, Prime
- Get: 1 “WE CAN ONE” tee
- How to Redeem: Book a slot online and collect your tee at selected adidas stores
Online Redemption (Tee + Pin Bundle)
- Spend: $75 on a mix of MILO Ready-To-Drink and MILO Powder products
- Where: FairPrice Online, RedMart, Lazada
- Get: 1 tee and a pin delivered to your doorstep
- Note: Colour and size availability vary across online retailers
The tee is valued at $59 and the enamel pin at $12, making the redemption a rewarding deal for MILO fans.
A Pin That Brings Back Memories
The MILO pin isn’t just any collectible—it features a nostalgic design of the beloved “Soh Ta Piah” biscuit being dipped into a MILO cup.
For many Singaporeans, this simple act brings back memories of childhood breakfasts and warm family moments. It’s a subtle but meaningful nod to local culture and shared traditions.
Special Appearances by the MILO Van
To add to the festive mood, the iconic MILO Van will be making its rounds at the adidas Brand Centre on Orchard Road. Visitors can enjoy a free cup of MILO on:
- 26 July, Saturday
- 2 August, Saturday
- 9 August, Saturday
All sessions will run from 2pm to 5pm.
The MILO x adidas “WE CAN ONE” campaign isn’t just a merchandise drop—it’s a celebration of national spirit, childhood memories, and the everyday resilience that defines life in Singapore. Whether you’re grabbing a can from your neighbourhood grocer or shopping online, this is your chance to own a piece of history that’s equal parts fashion and heritage.
For full redemption details, visit: nes.tl/MILOadidas25
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