FairPrice Launches Sanrio Loyalty Programme with Hello Kitty, Kuromi & My Melody from July 3

• GDS Editorial Team
• 16 hours ago

From 3 July to 1 October 2025, FairPrice shoppers can expect their everyday grocery runs to be a lot more adorable.

The latest Sanrio-themed loyalty programme invites fans to collect exclusive character merchandise featuring Hello Kitty, Kuromi, and My Melody — simply by shopping at FairPrice Xtra, selected FairPrice Finest and FairPrice stores.

Collect Bonus Points with Every $30 Spent

For every $30 spent in a single receipt at participating outlets, customers earn 1 bonus point. Accumulate just 3 points and top up a cash amount to redeem from a range of exclusive Sanrio merchandise — many at up to 80% off the recommended retail price.

Note: Points are only issued for in-store purchases and not for delivery or selected restricted items like infant formula (stage 1 & 2), cigarettes, and lottery.

What’s in the Sanrio Collection?

FairPrice has gone all out with a selection that’s as practical as it is collectible. Some items are exclusive to FairPrice Xtra outlets, while others are available at selected Unity and Cheers stores.

Available at FairPrice Xtra, Selected Finest & FairPrice Stores:

Hello Kitty Basketball – $39.90 + 3 points (RRP $89.90)

Hello Kitty Yoga Mat – $39.90 + 3 points (RRP $69.90)

Kuromi Yoga Mat – $39.90 + 3 points (RRP $69.90)

Kuromi Grocery Trolley – $39.90 + 3 points (RRP $79.90)

FairPrice Xtra Exclusive:

Hello Kitty Cabin Luggage – $89.90 + 3 points (RRP $129.90)

Kuromi Cabin Luggage – $89.90 + 3 points (RRP $129.90)

Hello Kitty Mahjong Solitaire Set – $298.00 + 3 points (RRP $388.00)

Kuromi Mahjong Solitaire Set – $298.00 + 3 points (RRP $388.00)

Other Collectibles (Available at Select Unity or Cheers Stores):

Ceramic Dinnerware Set (3pc) – $39.90 + 3 points (RRP $69.90)

Stainless Steel Tumbler (1200ml) – $26.90 + 3 points (RRP $79.90)

Compact Foldable Umbrella – $9.90 + 3 points (RRP $49.90)

Comfy Bath Towel Set – $19.90 + 3 points (RRP $49.90)

Multi-functional Cushion Blanket (Hello Kitty / Kuromi) – $29.90 + 3 points (RRP $69.90)

Apron with Mitten Set – $29.90 + 3 points (RRP $69.90)

Online redemption is also available with a minimum spend of $90 (terms apply).

Important Details to Know

• Bonus points will be issued until 1 October 2025, 11:59pm.
• Redemption is valid while stocks last and must be completed by the same date.
• No refunds or exchanges after redemption.
• Selected items come with a 6-month limited warranty (defects only; accidental breakage not covered).
• Redemption requires original stubs and receipts — no faded or photocopied versions will be accepted.

Where to Redeem

• FairPrice, Finest, Xtra – Most products
• Unity – Compact Umbrella, Tumbler
• Cheers – Towels, Cushion Blankets, Umbrellas
• Online – With $90 spend (excludes service fees and promo codes)

With floral designs and pastel-perfect colourways, this Sanrio collection is as Instagram-worthy as it is functional. Whether you’re picking up a yoga mat or treating yourself to a themed cabin luggage, this loyalty programme gives everyday errands a fun, collectible twist.

So don’t miss out — shop, collect, and redeem before 1 October 2025.

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