New flavours Kopi, Laksa and Black Pepper Crab now available, with Truffle Chips featured in this year’s NDP funpacks
FairPrice Group is spicing up National Day 2025 celebrations with a trio of limited-edition potato chip flavours that pay tribute to Singapore’s most iconic tastes — Kopi, Laksa and Black Pepper Crab.
Rolled out in honour of SG60, these playful yet nostalgic chips are part of a wider campaign to bring the nation together over the simple joy of food.
The new “Taste of Singapore” series brings a local spin to your favourite crunch. From the robust aroma of traditional kopi in a coffee shop cup to the spicy richness of laksa and the peppery seafood punch of black pepper crab, FairPrice has managed to bottle (or bag) the essence of Singapore’s food culture into every bite.
Each flavour is priced at just $2.50 and will be available across all FairPrice supermarkets and Cheers outlets from now till September.
The flavours aren’t just eye-catching — they’re surprisingly true to taste. Imagine munching on chips that actually taste like a warm bowl of laksa, or sipping kopi while snacking on coffee-flavoured crisps. It’s a fun, affordable indulgence that captures the heart of what it means to celebrate National Day in Singapore.
That’s not all. As part of their commitment to the SG60 festivities, FairPrice is also sponsoring over 400,000 packs of their award-winning Truffle Chips for inclusion in this year’s National Day Parade funpacks — a giveaway worth nearly $500,000. The popular Truffle Chips, crowned Retail Product of the Year at the 2023 Retail Asia Awards, are now a festive essential.
If you’re lucky enough to snag an NDP funpack, you’ll find the signature truffle chips alongside other nostalgic goodies. Some packs even come with reusable totes and commemorative packaging, making them a delight to unpack.
FairPrice has also expanded its snack lineup with new flavoured cashews — Wasabi, Garlic, and Honey Mustard — and a refreshed range of potato crisps in Original, Mala, and Tomato flavours. These are part of the brand’s ongoing push to offer value-driven, quality products under their Own Brands label, which already makes up a third of all basket items in FairPrice supermarkets.
So whether you’re stocking up for a National Day party or just craving something uniquely Singaporean, these limited-edition SG60 chips are a fun, flavourful way to toast the nation’s 60th birthday. But don’t wait too long — they’re only here for a short time, and once they’re gone, they’re gone.
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