Seiko and Sanrio Team Up to Celebrate Kuromi’s 20th Anniversary with Limited Edition Collab Watch

A mischievous twist on time

Kuromi fans, don’t miss this exclusive Seiko collab—limited to 2,000 units

To mark 20 years of Sanrio’s fan-favourite Kuromi, Seiko has released a limited-edition collaboration watch that’s as playful as it is elegant.

Only 2,000 pieces are available worldwide, making this a must-have collectible for longtime fans and watch lovers alike.

A Royal Nod to Kuromi’s Cheeky Charm

The standout detail of the watch is Kuromi herself, seated adorably at the six o’clock mark with her classic scowl and signature black jester’s hat. Just above her is the Kuromi logo in a delicate script, and a neat black ribbon printed on the dial.

Thoughtful Details That Tell a Story

In a subtle yet meaningful touch, the watch’s 4 o’clock marker is decorated with a golden Kuromi sceptre, placed precisely at the 20-minute mark to commemorate her 20th year. A gold crown shines at the twelve o’clock position, signifying her 20th anniversary in regal style.

The hour markers alternate between polished studs and black pyramid shapes, adding texture and dimension to the dial, which comes in gentle lavender hues with a subtle gradient.

Made for Everyday Magic

The stainless steel case measures 34.8mm in height and 29.1mm in width, with a curved Hardlex crystal that gives the watch a soft profile on the wrist. It’s powered by a quartz movement with ±15 seconds per month accuracy, and is water resistant up to 10 bar.

The stainless steel bracelet completes the sleek look, designed for everyday wear with a touch of personality.

A Keepsake for Fans

Turn the watch over and you’ll find an engraved case back featuring Kuromi wearing a crown and cape—her special anniversary look.

Each piece is individually numbered from 0001 to 2000. The packaging is just as charming, arriving in a house-shaped collector’s box styled like Kuromi’s gothic castle, filled with whimsical motifs and starry details.

Kuromi’s Enduring Legacy

First introduced in 2005 as My Melody’s rival, Kuromi has evolved into one of Sanrio’s most iconic characters. Her mischievous persona mixed with a soft spot for cute things has resonated deeply with fans worldwide. In Sanrio’s official 2025 character rankings, she earned an impressive fourth place.

Kuromi is also set to star alongside My Melody in the upcoming Netflix animated series My Melody & Kuromi, debuting July 24. The series promises fantasy, friendship, and a journey far beyond Mariland.

Will It Be Available in Singapore?

At the moment, it’s not clear if this Seiko x Kuromi anniversary watch will be released in Singapore. Local fans hoping to get their hands on one should keep a close eye on Seiko Singapore’s official Facebook page for the latest updates and announcements.

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H/T: Photos from japan-select.com.

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