MIXUE Celebrates 3 Sweet Years in Singapore with FREE Ice Cream Giveaway at Bugis Till July 27

Snap a pic, tag @mixuesg, and enjoy free ice cream at Bugis

If you’ve strolled past Bugis Junction lately, chances are you’ve seen a towering snowman stealing the spotlight.

Say Hello to the 10-Meter Snow King

MIXUE is marking its 3rd anniversary in Singapore with a giant 10-meter-tall Snow King mascot—and yes, it’s as massive and adorable as it sounds. Standing proudly outside the Bugis outlet, this inflatable icon has quickly become a selfie magnet.

Here’s How to Score a Free Ice Cream

To celebrate in true MIXUE fashion, the brand is giving out free soft serve to fans who join the fun.

Getting your cone is simple:

Snap a picture with the Snow King.
Post it on your social media feed.
Include the hashtag #mixuesg3rdanniversary and tag @mixuesg.
Show your post at the MIXUE Bugis outlet.

That’s it—your free ice cream is served! But don’t wait too long—this promotion is only available till 27 July.

A Cool Treat with a Side of Celebration

Whether you’re a longtime MIXUE fan or just curious about the buzz, this is the perfect excuse to visit. The creamy cones are already a hit, and now they come with a side of Instagram-worthy fun. But don’t wait too long—this is a limited-time anniversary celebration.

Event Details

What: MIXUE Free Ice Cream Anniversary Giveaway
Where: 241 Victoria St, Singapore 188030 (opposite Bugis Junction)
When: Now – 27 July 2025
Time: 10am – 10.30pm daily