Step aside Egg Prata potato chips, there’s a new king in town.
Tiger Beer‘s latest product isn’t a new alcoholic beverage, but a bag of potato chips that’s Satay flavoured. The first of its kind here in Singapore and as strange as it sounds, the company wants to introduce a new snack that pairs nicely with none other than their Tiger Beer.
The company Asia Pacific Breweries (APB) goes as far as to claim it’s the perfect snack to accompany your sports night or favourite TV shows.
The new Tiger’s Satay Chips, inspired by locals favourite BBQ street food, will be given as a complimentary bag with every 10-pack Tiger Beer purchased as part of the launch promotion from 1 October to 1 November.
It will also be made available at major supermarkets and online grocers including FairPrice, Cold Storage, Giant Supermarkets, Sheng Siong, Redmart and more.
You can look out for updates from Tiger Beer Facebook page here this week.