Cast Your Vote for MILO Cuteness — New Plush Sets Available From 26 April
As Singapore gears up for the upcoming elections, another campaign is already heating up on supermarket shelves — and it’s irresistibly adorable.
In celebration of its 75th anniversary, MILO Singapore has unveiled a special #TeamMILO plush collection, cleverly inspired by the nation’s election buzz.
From 26 April 2025, fans can “cast their vote” for their favourite plush candidates — from the nostalgic Gem Biscuit to the ever-reliable MILO Packet — available as part of two exclusive promotional sets.
Need a boost between meetings, school runs, or workouts? The MILO Breaktime Set is your ticket to quick nourishment and feel-good vibes. Each set includes:
Whether you’re heading to the park or prepping for a weekend getaway, this green duffel and its cuddly mascots will be your loyal campaign trail companions.
For those who never skip breakfast, the MILO Breakfast Set delivers hearty local flair with a side of nostalgia. Highlights include:
Each plush eco bag comes randomized, so every pack is a surprise ballot of cuteness — collect them all while stocks last!
Just like a real election, every plush has its personality. Here are the ones to watch:
Breaktime Party
Breakfast Party
Who’s got your vote?
MILO’s new campaign isn’t just about adorable plushies — it’s a celebration of generations of Singaporeans who’ve grown up with this household staple. Just like your trusted MP, these characters have stood by you through school mornings, sports days, and late-night study sessions.
So head to your nearest supermarket from 26 April 2025 and meet the candidates of #TeamMILO. Whether you’re #TeamBreakfast or #TeamBreaktime, there’s a plush (and a MILO) for everyone.
Available while stocks last. Terms apply. No rallies required — just head to the beverage aisle.
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