Pizza Hut’s latest drop is stuffed—with cheese and charm. Meet Sir Melts-a-Lot, your new cuddle buddy
From 5 to 18 May 2025, Pizza Hut Singapore is serving up an extra side of adorable with the launch of Sir Melts-a-Lot, a limited-edition plushie inspired by their viral Cheeseburger Melts.
Presented in a red takeaway-style box and boasting a detachable patty (yes, really), this snuggly sidekick is ready to be tagged, bagged, and proudly displayed—whether clipped to a tote or stashed on your desk.
Shaped like a cartoonish cheeseburger with rosy cheeks and tiny limbs, the plushie is more than just a cute companion—it’s a throwback to tactile joy, collectability, and quirky self-expression.
Getting your hands on Sir Melts-a-Lot is as easy as topping up $6.90 with any Cheeseburger Melts meal or ala carte order for delivery, takeaway, or dine-in. Each plushie comes packaged in a Pizza Hut-themed mini box, making it an irresistible treat for fans of all ages.
With Gen Zs and millennials increasingly drawn to merch that speaks to nostalgia and play, this limited-time release taps into a rising hunger for comfort—both edible and huggable.
For those looking to spice things up, Pizza Hut has something even more interactive on the menu. On 11 May, fans can take part in an exclusive “Kawaii Kitchen Experience” hosted by beloved cosplayer and content creator Rurusama, decked out in Pizza Hut drip.
Held at Pizza Hut NEX, the event is split into two sessions—11am–12pm and 5pm–6pm—with only 30 slots per session. Each $30 bundle includes:
Pre-orders go live from 5 May via Pizza Hut’s website and are limited to one redemption per customer.
If you miss the pre-sale, don’t worry. From 12–2pm and again from 6–8pm, Rurusama will be back “cooking” and packing Sir Melts-a-Lot plushies in-store—no reservation required. During these walk-in hours, fans can purchase:
These purchases are only available in person at Pizza Hut NEX on 11 May—while stocks last.
From plush drops to cosplay collabs, Pizza Hut’s latest campaign proves it’s more than just a pizza place—it’s a playground for joy. Whether you’re there for the food, the merch, or a selfie with Rurusama, May is looking extra melty in the best possible way.
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