Election Buzz Meets Childhood Nostalgia in MILO Singapore’s New 75th Anniversary Plush Line-Up

Cast Your Vote for MILO Cuteness — New Plush Sets Available From 26 April

As Singapore gears up for the upcoming elections, another campaign is already heating up on supermarket shelves — and it’s irresistibly adorable.

In celebration of its 75th anniversary, MILO Singapore has unveiled a special #TeamMILO plush collection, cleverly inspired by the nation’s election buzz.

From 26 April 2025, fans can “cast their vote” for their favourite plush candidates — from the nostalgic Gem Biscuit to the ever-reliable MILO Packet — available as part of two exclusive promotional sets.

The Breaktime Set – Field Ready with Plush Duffel

Need a boost between meetings, school runs, or workouts? The MILO Breaktime Set is your ticket to quick nourishment and feel-good vibes. Each set includes:

• A FREE Plush 2-Way Duffel Bag
• Redeemable with purchase of 5 x MILO UHT 4x125ml Cluster Promotion Pack
• Features plushies like MILO Packet, Bun, and Gem Biscuit

Whether you’re heading to the park or prepping for a weekend getaway, this green duffel and its cuddly mascots will be your loyal campaign trail companions.

The Breakfast Set – A Morning Rally of Comfort

For those who never skip breakfast, the MILO Breakfast Set delivers hearty local flair with a side of nostalgia. Highlights include:

• A FREE MILO Plush Eco Bag
• Redeemable with MILO 3-in-1 or MILO Gao Siew Dai Promotion Pack
• Features plushies of MILO Cup, Milo Tin, Milo Peng, Kaya Toast, and Soft-Boiled Eggs

Each plush eco bag comes randomized, so every pack is a surprise ballot of cuteness — collect them all while stocks last!

Meet the Candidates of #TeamMILO

Just like a real election, every plush has its personality. Here are the ones to watch:

Breaktime Party

• 🍞 Bun – Dependable and comforting
• 🧁 Gem Biscuit – Sweet with a retro twist
• 🧃 MILO Packet – Portable, practical, and always cool

Breakfast Party

• ☕ MILO Tin – Classic and strong
• 🧊 MILO Peng – Chill and refreshing
• 🍞 Kaya Toast – Beloved local favourite
• 🍳 Soft-Boiled Eggs – Sunny side up and cheerful

Who’s got your vote?

A Nostalgic Nod with a Collectible Twist

MILO’s new campaign isn’t just about adorable plushies — it’s a celebration of generations of Singaporeans who’ve grown up with this household staple. Just like your trusted MP, these characters have stood by you through school mornings, sports days, and late-night study sessions.

So head to your nearest supermarket from 26 April 2025 and meet the candidates of #TeamMILO. Whether you’re #TeamBreakfast or #TeamBreaktime, there’s a plush (and a MILO) for everyone.

Available while stocks last. Terms apply. No rallies required — just head to the beverage aisle.

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