From puff to cuff — your fav snack just became a fashion icon
In celebration of Singapore’s 60th birthday, two beloved homegrown brands are teaming up to serve nostalgia — in sock form.
Old Chang Kee, the iconic snack chain, and Talking Toes, the spirited local sock label, have launched a playful collaboration that takes Singaporeans straight back to their childhood afternoons.
Part of Talking Toes’ annual After School Hours collection, the Old Chang Kee x Talking Toes – Keep Calm and Curry On Athletic Sock features an unmistakable homage to the legendary curry puff. Think warm yellows, vintage shopfront charm, and that familiar red-tiled aesthetic. The result? A surprisingly stylish accessory that feels right at home whether you’re at the kopitiam or the skate park.
It’s not just novelty — it’s storytelling. The design brings to life those simpler moments: hanging out under the block, trading snacks after class, and enjoying Singapore’s favourite teatime treats.
This year’s After School Hours collection includes eight socks, two tees, and a cap, featuring four special collaborations with local brands close to every Singaporean’s heart. But the Old Chang Kee design, with its embroidered curry puffs and cheeky underside message — Keep Calm and Curry On — is already stealing hearts and soles.
The socks are priced at $16.90 and available from 1 August 2025, 8:00PM at:
From the streets to your soles, this collaboration isn’t just about socks — it’s about bringing a piece of Singapore’s past into the present, one curry puff at a time.
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