adidas and MILO stir up local pride with playful tees and collectibles – launching 14 July
adidas Singapore and MILO have teamed up for a nostalgic and energetic collection to mark two major milestones — Singapore’s 60th birthday and MILO’s 75th anniversary.
The collaboration, titled “Fuelling Goodness”, celebrates the local spirit with playful apparel and accessories designed to fuel both movement and memories.
Starter Pack Tees: A Nod to Every Kind of Day
This limited-edition range features three themed t-shirts, each based on a familiar Singaporean lifestyle moment — Running, Lepak, and Stay Home. Every design is packed with MILO references and sprinkled with local lingo for a humorous and heartwarming touch.
The Running Starter Pack Tee is made for those who are always on the move. It pairs classic adidas running gear with MILO-on-the-go icons like the Tetra Pak, Iced Energy bottle, and MILO Snack Bars.
The Lepak Starter Pack Tee captures laid-back vibes with the iconic kopitiam look — tank tops, tote bags, and caps — alongside MILO served in all its chilled forms.
The Stay Home Starter Pack Tee is perfect for cosy days in. It showcases sweaters, shorts, game controllers, and kitchen classics like MILO cereal and the ever-comforting hot cup of MILO.
All three t-shirts retail at $59 for adults and are also available for kids via heat press-on-demand ($40) at adidas Brand Centre Orchard, adidas VivoCity, and adidas Marina Bay Sands.
MILO x adidas Pins and Charms
To complement the tees, a fun collection of Made For You pins and charms lets you add a personal twist to your kicks or accessories.
Expect adorable miniatures of MILO Dinosaur, hot MILO mugs, adidas sneakers, and even powerbanks — cheeky nods to each Starter Pack theme. Each pin or charm goes for $12.
Exclusive Giveaway for True Fans
The first 60 customers who spend a minimum of $150 on the adidas x MILO collection will receive a limited-edition sachet kit inspired by the classic 3-in-1 MILO packet. The kit includes a tote bag, MILO goodies, and stickers.
Redemption is available at adidas Brand Centre Orchard, Marina Bay Sands, VivoCity, and Suntec City.
MILO Truck Makes a Comeback
Fans can also catch the beloved MILO Truck in the lead-up to National Day. Free cups of ice-cold MILO will be handed out to adiClub members outside adidas Brand Centre Orchard on:
- 26 July (Sat): 2–5pm
- 2 August (Sat): 2–5pm
- 9 August (Sat): 2–5pm
Where to Find the Collection
The “Fuelling Goodness” collection will be available from 14 July 2025 at selected adidas stores across Singapore and online at adidas.com.sg/national_day.
Store locations include:
- adidas Brand Centre Orchard
- VivoCity (Level 1 & Basement 1)
- Marina Bay Sands
- Suntec City
- ION Orchard
- Bugis Junction & Bugis+
- Causeway Point
- Northpoint City
- Changi Airport (T1 & T4)
- Waterway Point
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