Sony unveils new a7 III full-frame mirrorless that costs US$1,999 to destroy the competition

24-megapixel machine

The new Sony a7 iii full-frame mirrorless camera

Sony has just announced another new mirrorless camera today. The new a7 III combines Sony’s latest technologies including the ones found in the recent a7R III, all within a compact mirrorless body, priced at a very attractive US$1,999 (body only) retail price.

At its core, the a7 III has a 24.2-megapixel back-illuminated Exmor R CMOS Sensor with ISO range of 100 to 51200, expandable to 204800. It is capable of taking 14-bit RAW and has a 15-stop dynamic range at low ISO.

Here’s a breakdown of the important features:

  • Continuous shooting speed of 10fps in RAW or JPEG
  • 693 phase-detection AF points (425 contrast AF)
  • 5-axis in-body image stabilization
  • New joystick for adjusting focus points
  • 2.3 million dot OLED electronic viewfinder
  • 3-inch touchscreen display
  • Shoots 4K HDR video
  • Larger Z-Battery – 710 shots with a single battery
  • Dual-SD card slots
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The Sony a7 III will be available in April later this year. It will also be available for pre-order on B&H Photo Video on 28 February.

Learn more from Sony Singapore

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