IKEA S’pore has $40 Wok with Lid so you can cook perfect Egg Fried Rice, says Colander not required

Cheeky marketing

IKEA says their woks will make the perfect egg fried rice

You probably have seen Uncle Roger roasting presenter Hersha Patel and British chef Jamie Oliver on how they make their egg fried rice.

If you haven’t, here it is.

Uncle Roger (real name Nigel Ng) videos have since gone viral, with both videos clocking over 20 million views on YouTube in just a couple of months.

In his videos, Uncle Roger also emphasizes on using woks for making egg fried rice so that the dish has lots of wok-hei (breath of the wok) under the intense heat.

So much so IKEA Singapore decided to cheekily promote their wok on Facebook.

Happy Cooking Day to all you nieces and nephews! 🍳

Posted by IKEA on Thursday, September 24, 2020

It even greets their Facebook followers as nieces and nephews, similar to how Uncle Roger addresses his fans and viewers.

IKEA’s IDENTISK Wok with Lid costs $39.90 and is available online, making it an affordable choice if you are looking for woks, especially after watching Uncle Roger’s videos and inspired to make your own egg fried rice.

And nope, no colander required.

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