Snoopy Spreads Joy at Starbucks S’pore with New Themed Beverages, Merch & More from March 27

New drinks, cute merch, and a whole latte love—Snoopy arrives at Starbucks

Starting 27 March, coffee lovers and Peanuts fans alike can look forward to a charming new collaboration that blends comfort, nostalgia, and a dose of kindness.

Starbucks has partnered with the beloved Peanuts gang to roll out a limited-time campaign centered on spreading love, friendship, and everyday joy—one cup at a time.

Meet Joe Kind: Snoopy’s Uplifting Alter Ego

The star of the show is “Joe Kind,” a heartwarming persona of Snoopy who makes his Starbucks debut with a mission: to inspire connections and brighten up ordinary days.

Dressed in signature green, Joe Kind is more than a mascot—he’s a gentle reminder that kindness begins with small, thoughtful gestures (and perhaps a cozy beverage in hand).

New Drinks with a Dash of Delight

Coffee lovers can indulge in two new drinks specially crafted for this campaign:

• Joe Kind Snoopy Chocolate and Caramel Oatmilk Latte
• Joe Kind Snoopy Chocolate and Caramel Oatmilk Coffee Frappuccino (Less Sweet)

Available hot, iced, or blended, these beverages offer a creamy blend of oatmilk, rich chocolate, and golden caramel, topped with whipped cream and a cheerful Snoopy chocolate topper. A joyful mix, made for sharing or savoring solo.

Reusables Worth Smiling About

For collectors and eco-conscious customers, the Peanuts + Starbucks collection features a lineup of cheerful reusables. From tumblers and mugs to tote bags, each item is dressed in playful designs featuring Snoopy, Woodstock, and the rest of the gang.

Peanuts™ + Starbucks™ Joe Kind Friendship Stainless Steel Cold Cup 24oz ($52.90)

Peanuts™ + Starbucks™ Joe Kind Love Cold Cup 24oz ($32.90)

Peanuts™ + Starbucks™ Friendship Stainless Steel Cold Cup 16oz ($59.90)

Peanuts™ + Starbucks™ Joe Kind Gratitude and Passion Water Bottle 24oz ($36.90)

Peanuts™ + Starbucks™ Joe Kind Stainless Steel Water Bottle 16oz ($55.90)

Peanuts™ + Starbucks™ Joe Kind Reusable Cup 16oz ($9.90)

Peanuts™ + Starbucks™ Snoopy and Joe Kind Keychain ($29.90)

Peanuts™ + Starbucks™ Joe Kind Joy and Happiness Stainless Steel Water Bottle 12oz ($44.90)

Peanuts™ + Starbucks™ Joe Kind Love Stainless Steel Tumbler 16oz ($55.90)

Peanuts™ + Starbucks™ Joe Kind Love Water Bottle 16oz ($32.90)

Peanuts™ + Starbucks™ Joe Kind Stainless Steel Tumbler 16oz ($55.90)

Peanuts™ + Starbucks™ Snoopy and Joe Kind Stopper and Straw Clip Set ($32.90)

Peanuts™ + Starbucks™ Friendship Ceramic Mug 14oz ($32.90)

Peanuts™ + Starbucks™ Signature Snoopy Head Ceramic Mug with Cap Lid 12oz ($46.90)

Peanuts™ + Starbucks™ Friendship Cross Body Bag ($59.90)

Peanuts™ + Starbucks™ Joe Kind Canvas Tote Bag ($29.90)

Available in stores from 27 March and online via the Starbucks Online Store, LazMall, and Shopee Mall, these pieces are limited to two per customer—while stocks last.

Gift Cards That Spread Love

Rounding out the collaboration are two specially designed Starbucks Cards: “Joe Kind” and “A Little Gift to Spread Love.”

Whether purchased in-store or as an eGift, they’re an easy way to brighten someone’s day with a thoughtful caffeine treat.

In a time when the world could always use a little more kindness, this Peanuts x Starbucks collaboration is a gentle nudge to reconnect, appreciate the little things, and share a smile—maybe over a comforting cup of coffee.

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