Ajinomoto’s Atlr.72® brings a scoop of sustainability to Singapore with its Flowering Ice Cream truck
Ajinomoto Co., Inc., a global leader in food and biotechnology from Japan, is making waves in Singapore with a bold new venture under its lifestyle brand Atlr.72®.
A Creative Collaboration for a Better Planet
This time, the innovation comes not just from the lab, but on four wheels—introducing the Atlr.72® food truck, a vibrant mobile pop-up bringing a fresh twist to frozen treats: the “Flowering Ice Cream.”
In collaboration with Finnish startup Solar Foods, the star ingredient in this icy delight is Solein®—a protein cultivated from air and renewable electricity. Starting 28 March 2025, the truck’s first stop will be Bugis Junction, where it will remain until 16 April.
Where Ice Cream Meets Art and Advocacy
Far from your usual scoop shop, the Atlr.72® food truck is both eye-catching and purpose-driven. Half pink, half teal, and completely charming, the retro-style van reflects the playful yet meaningful philosophy behind the brand. The slogan printed on the side—“May your future be on a beautiful Earth”—hints at a deeper mission.
Inside each cup of Flowering Ice Cream is not only a creamy treat but a message. Topped with edible floral and bird-shaped 3D cookies, the ice cream is more than a dessert—it’s an edible reminder of nature’s beauty and fragility. The yellow tone comes naturally from carotenoids found in Solein®, a nod to the “earth” element in Chinese philosophy.
Three Flavors, One Vision
At Bugis Junction’s Level 1 Event Space, sweet tooths and eco-enthusiasts can sample three distinct flavours (Single Scoop: SGD 7; Double Scoop: SGD 13):
- Vanilla with Mochi (Contains dairy): A silky-smooth base paired with soft, chewy rice cake.
- Chocolate with Lemon Peel (Non-dairy): Made with coconut milk and speckled with lemon zest for a tart twist.
- Salty Caramel with Nuts (Non-dairy): A creamy oat milk base elevated with macadamia nuts and a balanced salty-sweet caramel swirl.
Each one is designed to taste indulgent while treading lightly on the planet.
Promotions and Future Plans
As part of the launch, customers can enjoy $3 off a Double Scoop when they quote the promo code “atlr72fi03” at the truck. This limited-time offer is valid for one redemption per customer.
For those who opt for a double scoop, there’s more in store: a lucky draw where winners can snag a limited-edition parasol designed by Atlr.72®.
Though the Bugis event is the official launch, the food truck won’t stay parked for long. Atlr.72® has plans to roll through other key locations around the island—details to be announced via their Instagram (@atlr.72_sg_official).
Not Just Dessert—A Glimpse into Ajinomoto’s Vision
Launched in 2024, Atlr.72® represents Ajinomoto’s foray into lifestyle-forward food innovation, placing equal weight on taste, sustainability, and affordability. While the food truck marks its first public showcase, Atlr.72® is eyeing a flagship store and a broader range of offerings beyond ice cream.
Ajinomoto Co. continues to pursue its corporate promise to “Eat Well, Live Well,” leveraging its AminoScience expertise to support healthier lives and a more sustainable planet. With offices in 34 countries and product reach across 130 markets, it’s a company that’s used to thinking big—now with a little help from a little food truck in Singapore.
Event Details
- What: Atlr.72® Flowering Ice Cream Pop-Up
- Where: Bugis Junction Level 1 Event Space
- When: Now – 16 April 2025
- Time: 10am – 10pm daily
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