LOTTE Mart Express opens inside FairPrice Xtra VivoCity with must-try snacks, sauces & more
FairPrice Group has officially launched the first-ever LOTTE Mart Express in Singapore, located within FairPrice Xtra at VivoCity.
A New Korean Retail Experience Arrives at FairPrice Xtra VivoCity
This new “store-in-store” concept is a collaborative effort with South Korea’s retail giant LOTTE Shopping Co., Ltd, marking a major milestone in the Korean wave’s influence on local retail.
Shoppers can now explore over 700 Korean snacks, condiments, ready-to-eat items, beverages, and frozen foods — including 180+ exclusive products under the Good Today and Yorihada private labels. From fiery tteokbokki sauces and butter pancake mixes to trendy Zero sugar-free snacks, the curated selections bring a slice of Seoul to Singaporean shelves.
Immersive Offerings: More Than Just Groceries
The launch goes beyond shopping — it’s a full cultural experience. LOTTE Mart Express features a DIY ramen bar where customers can cook and enjoy instant noodles on the spot, alongside an in-store photobooth for K-pop inspired snaps.
For those craving hot meals, the Yorihada Kitchen is a crowd favourite. Helmed by FairPrice staff trained by Korean chefs, it serves authentic street food such as dakgangjeong (crispy fried chicken), eomuk (fish cake skewers) and tteokbokki, delivering both flavour and flair.
Top Tourist Picks, Now in Singapore
A highlight within the store is the “Top Sellers by Tourists at Korea Seoul Station” display, showcasing must-try favourites that have captivated visitors in Korea. Products like LOTTE’s Zero Choco Cake and other sugar-free confections are now easily accessible to local fans and K-culture enthusiasts.
Islandwide Expansion Beyond VivoCity
Beyond the VivoCity outlet, FairPrice is rolling out a broader Korean experience across its network. Over 100 FairPrice stores islandwide will carry select LOTTE Mart products, making Korean staples more accessible to shoppers from all parts of Singapore.
A Strategic Partnership Rooted in Rising Demand
The partnership is a timely response to Singaporeans’ growing appetite for Korean cuisine and culture. With South Korea ranking among the top destinations for Singaporean travellers, it’s no surprise that Korean food items have become some of the top 10 most sought-after categories in FairPrice supermarkets over the past five years.
Opening Celebrations and Promotions
To celebrate the launch, customers can look forward to limited-time promotions, free samples, and exclusive gifts with purchase at the VivoCity location. Even the ribbon-cutting ceremony came with a twist — a fun and quirky pineapple-rolling segment welcomed guests in true K-style flair.
From pantry staples to piping-hot street eats, LOTTE Mart Express is now open at FairPrice Xtra VivoCity, inviting shoppers to discover the heart of Korea without leaving Singapore.
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FairPrice Xtra VivoCity
- Address: 1 HarbourFront Walk, #01-23 & #B2-23 VivoCity, Singapore 098585
- Opening Hours: 8am – 11pm daily
- Nearest MRT: Harbourfront
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