Old Chang Kee Teams Up with Talking Toes to Launch Curry Puff-Inspired Socks for SG60

From puff to cuff — your fav snack just became a fashion icon

In celebration of Singapore’s 60th birthday, two beloved homegrown brands are teaming up to serve nostalgia — in sock form.

Old Chang Kee, the iconic snack chain, and Talking Toes, the spirited local sock label, have launched a playful collaboration that takes Singaporeans straight back to their childhood afternoons.

Curry Puffs, Tiles, and After School Vibes

Part of Talking Toes’ annual After School Hours collection, the Old Chang Kee x Talking Toes – Keep Calm and Curry On Athletic Sock features an unmistakable homage to the legendary curry puff. Think warm yellows, vintage shopfront charm, and that familiar red-tiled aesthetic. The result? A surprisingly stylish accessory that feels right at home whether you’re at the kopitiam or the skate park.

It’s not just novelty — it’s storytelling. The design brings to life those simpler moments: hanging out under the block, trading snacks after class, and enjoying Singapore’s favourite teatime treats.

A Tribute to Growing Up Singaporean

This year’s After School Hours collection includes eight socks, two tees, and a cap, featuring four special collaborations with local brands close to every Singaporean’s heart. But the Old Chang Kee design, with its embroidered curry puffs and cheeky underside message — Keep Calm and Curry On — is already stealing hearts and soles.

Bringing Food Culture to Fashion

The socks are priced at $16.90 and available from 1 August 2025, 8:00PM at:

• Online: Talking Toes SG store
• Pop-up: After School Hours event at Design Orchard, 1–24 August 2025 (10:30AM – 9:30PM)

From the streets to your soles, this collaboration isn’t just about socks — it’s about bringing a piece of Singapore’s past into the present, one curry puff at a time.

Stay updated on the latest fashion deals and news by joining our Telegram and WhatsApp channels for instant notifications on your mobile.